Keywords: all you need to know

We're "other people" now

Andy Kessler - 06-Mar-2017
When we created OPEN a little more than 5 years ago we had basically one important guiding principle: Relentless simplicity. Reduce the number of models and you simplify production, logistics, customer decision making, the website, everything. Avoid traditional advertising or sponsorships and free up precious time for what really matters:
  1. Design better bikes
  2. Connecting with our customers and dealers.
We did not only apply this guiding principle to our new company, but also to our private life. Simplifying our own private life made us richer (no, not financially :-) and happier. So actually we should have been honest and add one more and most important point: make us happier!

Simplicity sounds like a simple thing but in fact it is not easy. It results in a lot of decisions and most of the time it's saying "no" to something or somebody. Not always an easy thing but once you have overcome the fear to do so it feels good. One of the latest examples is described in Gerard's Full suspended blog.

We are close to the dream that we had 5 years ago when we started OPEN.

Here is a very good article from the makers of “Other People Magazine” that for once does not talk about frame geometry, performance or other technical stuff....

Comments & Questions

Someone once said it's not work if you love what you do, and if you love what you do you'll never work a day in your life. ;-) Congrats on keepin' it simple and real and OPEN!
Post #1 of 2. Posted by Matt on 08-Mar-2017 13:45:52 GMT in reply to blog [0<--1581]
I have followed your journey for a while now and I never really got why you didn't do the mainstream marketing and paid media when you have something so wonderful.
You really showed discipline in not getting caught up in all the bullshit.
I have two sets of wheels for my KTM Canic - a Cyclocross/gravel bike 38mm tyres on DT Swiss rims just fit, and 25mm tyres on 38mm Token wheels for Road, in one frame. It's a mishmash mission, but so much joy. I now really appreciate that you really have to stay small and keep the simplicity in order to stay true. Awesome and congrats, this is bucket list stuff.
Post #2 of 2. Posted by Stephen on 18-May-2020 06:54:07 GMT in reply to blog [0<--22235]