Keywords: u.p.

British Design Museum

Andy Kessler - 09-Mar-2016
2 years ago we made a blog about one of our bikes in the exhibition “100 years of Swiss Design” of the Swiss Museum of Design.

With our revolutionary U.P. we made it again into a museum, this time it's the “Cycle Revolution” exhibition of London’s world leading Design Museum.

Cycle Revolution celebrates the diversity of contemporary cycling in Britain from every day commuting to Olympic level competition. It is incredible to see what has happened in the UK in the last couple of years. Cycling has become a lifestyle sport and government invests a lot to make London a cycling city. The goal is to get people on bikes to commute to work. Currently only 6% of the daily commutes are on a bike compared to 40% in the Netherlands and 46% in Copenhagen, the commuting role model.

Back to the expo: it makes us feel very proud to be in the same room as famous hour record bikes of Merckx (1970), Moser (1984 pictured here) or Bradley Wiggins' Tour de France winning bike.

The expo shows also quite a bit of the local high-end custom steel builders. I admire people that dedicate their life to building great bikes and in special the speed bike of Donhou that reaches 80 miles an hour behind a vintage Ford Zephyr.


I guess it was hard for the exhibition makers to fit the U.P. in the correct categoryas it is everything from a performance bike to an urban commuter!

One of the things that makes this bike so unique is that it can not be pressed into a category. I guess that is also something you can see in our showcase section on our website where our customers feature their bikes. There are no two bikes that are identical. I just got today a another great shot from one of our customer's bikes with the comment “ready for a five day trip in California”.

I have to say I got a little depressed receiving that photo while writing this blog sitting in an office on a grey day in cold Switzerland…

Comments & Questions

Thanks for writing and sharing these articles. I am about to purchase a piece of Open art.
john Canada
Post #1 of 3. Posted by John Franklyne on 18-Jun-2018 11:30:52 GMT in reply to blog [0<--13830]
Last week I rode La Vuelta Puerto Rico on my brown U.P. This is a road bike event that covers nearly 600 kilometers in three days circumnavigating the entire island. I did not expect many people to know what an Open was at a road bike event, to my surprise the event organizer and dozens of riders were constantly asking me how I liked my OPEN. They also questioned my choice of bike. I live in Puerto Rico and our roads are not the autobahn if you know what I mean. I rode the last Vuelta on a Pinarello F8 and the stress and constant need to find a smooth line while riding in a huge peloton drained much more energy that last week's Vuelta on my U.P. where I am able to just soak up the bumps and hold my line. It was the easiest and fastest Vuelta I have completed by a long shot. I was able to ride in the front group of B group easily. I felt guilty every night when my fellow riders were talking about how much more work I was producing to ride with them on their super light / fragile race bikes. It felt easier on the UP than on my F8. IT IS TO ME SIMPLY AMAZING !
I will be in Basil this March if its possible to maybe visit ? Gracias Ya'll !!!!!!
Bill Smith
Humacao, Puerto Rico
Post #2 of 3. Posted by BILL SMITH on 06-Feb-2019 12:14:55 GMT in reply to blog [0<--18223]
Basel not Basil sorry about that, my son lives in Basel and if he knew I misspelled Basel I'd never hear the end of it. :]
Post #3 of 3. Posted by BILL SMITH on 06-Feb-2019 12:19:12 GMT in reply to post #2 [18223<--18224]